Fashion Night Out: LA Style!

This Friday, September 10th, is going to be amazing! Fashion Night Out is an "unprecedented global initiative to celebrate everything in the world of fashion and to restore consumer confidence." -Beverly Center FNO will be celebrating its second anniversary in 12 cities around the world, I am very excited because this years event will be taking place at the mall where I work, Beverly City in Los Angeles, CA! This will be a star studded event that is being hosted by Will.I.Am of musical group The Black Eyed Peas and Lisa Love, west coast editor of Vogue magazine.

The purpose for this event is to get consumers out and excited about fashion again. With the way the economy has been the past few years some consumers are still hesitant to splurge at the mall! Having an evening of fashion shows, music, celebrities, shopper incentives and so much more will be enough to make even the most frugal person want to come out and have what is SURE to be a good time!

*non-crystallized version* $25

Almost all of the shops in Beverly Center will be having in store events, limited edition merchandise, treats, discounts and more! My store, Henri Bendel, will have the official Fashion Night Out t-shirt and the limited edition version with Swarovski crystals. Our in house illustrator, IZAK, will also his limited edition canvas tote bags with 6 of his trademarked designs with sales benefiting the NYC AIDS Fund! *While supplies last* The staff is super excited about this event, we will have the music blasting and we are all dressing with a Lady Gaga theme! (I'm more of a Victoria Beckhman, but I digress, I am one of her 'monsters' after all!!)

In addition to the fabulousness happening inside BC, surrounding areas of West Hollywood, Century City and the heart of Beverly Hills will also be having extravagances! A carnival sized ferris wheel is to be set up on Rodeo Drive (above).

Here is the itinerary for FNO at the Beverly Center! (There is also FREE PARKING from 4pm to 10pm)

5:00pm Opening Ceremony Event
6th Floor, Center Court

With Los Angeles MAYOR VILLARAIGOSA 
HOSTED BY:  WILL.I.AM of the BLACK EYED PEAS, LISA LOVE, West Coast Editor of VOGUE 
SPECIAL GUEST APPEARANCES BY:
ROB DYRDEK of MTV's Fantasy Factory
RANDOLPH DUKE designer and fashion critic

5:30PM  CeLAbrates LA Fashion Runway Show #1
6th Floor, Center Court

7:30PM  CeLAbrates LA Fashion  Runway Show #2
6th Floor, Center Court

I most certainly hope to see you there! If you can't make it...shame on you! Kidding, if you can't make I will be hosting pix of the event!!